If you look at most photographer blogs all they pretty much give you is pictures.  Sure they float some pretty blurbage around it but it's mostly a just a commercial for their services.

Helen and I try to leverage our blog in a more meaningful way for couples. I mean we've done this, servicing weddings, a lot. And we think that you as someone planning a wedding can use all the support you can get. We share some of our experience and knowledge with you to help you get to the wedding of your dreams. Even if you don't select us as your photographer we want to give you any information that can help you (although you really should). If you go through these blogs we are absolutely sure you can find some information you can use to help you plan your wedding the way you really want to.

I find I always feel better about myself and my life in general if I leave people and things a little better than they were when I found them. So I like to imagine that you found something here about picking a photographer, or one of our site reports and it made your wedding planning just a touch easier.

Anyway, thats how we approach it. Catch you on the flip side.